
Ash Events
Pawleys Island planner Ashley Pate Newkirk has run Ash Events since 2018, with tiers from month-of coordination to full design.
Planners · Myrtle Beach & Grand Strand
Myrtle Beach flagship of the S & B Events luxury planning firm, founded there in 2010 by Sara McCall with an 18-person local team.





At a Glance
Services
About
Sara McCall started S & B Events in Myrtle Beach in 2010, and the company has since grown into a wedding-planning firm with locations across the country. Myrtle Beach remains the flagship office, staffed with 18 local team members, and the brand has been named to The Knot's Best of Weddings for more than a decade with more than 1,000 weddings and events planned across its locations.
The Myrtle Beach team sells full planning, partial planning, month-of coordination, and standalone design services, along with elopement and micro-wedding packages. They also handle the surrounding wedding weekend, including rehearsal dinners, welcome parties, and other related events, and offer hotel room block management through a sister service.
S & B Events is based at 1411 17th Avenue South in Myrtle Beach and serves the Grand Strand. The company does not publish package pricing on its site; couples request a consultation for a custom quote. Because the brand now operates as a multi-location franchise, couples booking through the Myrtle Beach office are working with the company's original, flagship team rather than a satellite of an out-of-state office.
Location
1411 17th Ave S - Unit 4, Myrtle Beach, SC 29577, Myrtle Beach, SC 29577
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