All Dolled Up

Beth Williams leads All Dolled Up, a bridal hair and airbrush makeup company based over the state line at Ocean Isle Beach. It works the coast in both directions, naming Myrtle Beach alongside Holden Beach, Oak Island, Southport, Sunset Beach and Wilmington as the areas it serves.

Everything is priced on the site, service by service, which makes budgeting a wedding party straightforward. Airbrush makeup for the bride is $150. Hair and makeup together is $300. A bridesmaid's makeup is $125, a preview session is $150 for makeup or $300 with hair, grooming for the groom starts at $50, and a flower girl's hair is $50. Mothers are bundled at $100 each on top of a mother-and-daughter booking.

Airbrush is the specialism rather than an upsell, and it is a defensible choice for a Grand Strand summer: an airbrushed base sits in a thin layer and tends to hold through heat and humidity better than a cream foundation moved around by hand.

The portfolio shows finished brides in daylight and close studio work on skin and eyes, across a wide range of complexions.

A preview session is recommended rather than required. Availability is checked through the site.